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Horizon media clients11/29/2023 ![]() “As an innovative leader in the audience-based planning and buying ecosystem, we are honored to have Horizon Media as the first agency client to subscribe to the Nielsen Advanced Audience suite,” said Kelly Abcarian, General Manager, Nielsen Advanced Video Advertising. Horizon Media also receives advanced target Universe Estimates, which is a foundational part of any advanced audience transaction. With the Nielsen Advanced Audience Posting Solution, Horizon Media can now understand national TV commercial impressions and unique reach for any advanced target across a national ad schedule or telecast list. In the pre-planning stage of ad buying, Nielsen Advanced Audience’s Forecasting Solution provides Horizon Media the ability to understand the impressions available for any advanced audience segment in relation to key age/gender buying demos, prospectively for four calendar quarters, across all national TV networks. With Nielsen Advanced Audience, Horizon Media benefits from an integrated approach to forecasting and posting on advanced segments, which enables better campaign planning, improved television targeting and more efficient delivery of advanced audience guarantees. “This agreement is an evolution of our commitment to advertiser-defined audiences and we are excited to work with Nielsen to unlock the full potential and value that advanced audiences have to offer.” “For many years we have been believers of the importance of advanced audiences and have heavily invested time and resources to provide our clients a more holistic view of their total consumers,” said Michele Donati, Senior Vice President, Managing Director of WHERE, Horizon Media. As the first agency to subscribe to Nielsen Advanced Audience, Horizon Media is demonstrating its role as an innovator in the audience-based marketplace, delivering value to its clients. A long-time Nielsen client, Horizon Media will now have a seamless process to execute advanced audience-based buys, solving the complexities of data and workflow that come up as a result of leveraging advanced audience data sets. New York, NY – J– Nielsen (NYSE: NLSN) today announced that Horizon Media is subscribing to Nielsen Advanced Audience, an innovative suite of technology solutions (forecasting and posting) that unifies the planning, activation and measurement of audiences beyond age and gender (e.g., with attributes such as new parent or first-time car buyer). Nielsen Continues to Fuel Industry’s Path Toward Transacting with Advertiser-Defined Segments Across Linear TV Audiences Advertisers Get New Value Through Innovative Technology that Delivers Advanced Audience Campaign Metrics for Audience-Based Buys
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